If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more ...

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... Over the last five years, programmatic predictions have ...

The definition of programmatic may still vary sector to sector and company to company but with mobile and video becoming ...

The right-wing thinker Christopher Caldwell believes the Iran war is the end of Trumpism. Is he right? What was Trumpism in ...

Seasoned Global Sales Leader Who Built Revenue Organizations across Three Continents Joins AI Marketing Startup Adora ...

SEC Chair Paul Atkins said the new securities guidance, which impacts "most crypto assets," provides "clear lines in clear ...

The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" ...