Loyalty is sustained by trust. As consumers gain more choice in how they pay, programs that recognize real behavior rather than legacy structures will define the next era of loyalty.

US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

By Rajesh Kumar Singh CHICAGO, March 13 (Reuters) - For years, the fortunes of U.S. airlines have been dictated by fares, ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. Many or all of the products on this page are from partners who compensate us when you click to ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...

Sprint Mart is celebrating the launch of the Professional Driver Loyalty Program's launch celebration by hosting in-person ...