NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of Comet TM, a powerful intelligence platform that uses consumer ...
NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...
NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today ...
Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new ...
Affinity Solutions today unveiled its Purchase-Driven Marketing Cloud, a software suite designed to help organizations uncover insights from purchase data and measure the sales impacts of their ...
Affinity Solutions, a consumer purchase insights company, is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to access Affinity’s ...
Affinity Solutions Inc. is partnering with Sovereign Bank to launch a mobile, merchant-funded rewards program for the bank’s debit cardholders, the New York-based marketing and loyalty program ...
NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on delivering improved business outcomes, and National CineMedia (NCM®), America’s largest ...
In a collaboration with Affinity Solutions, Disney is set to add to its list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer ...
Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform NinthDecimal to help retailers create a link between store visits and ...
PALO ALTO, Calif., Feb. 25, 2025 /PRNewswire/ — Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a ...
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and ...