On Monday, a Democratic operative discovered the script of an upcoming online advertisement for Ohio Republican Rob Portman’s Senate campaign. The one-page document, which included the logo for the ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

John Oliver says he has a great script for a car dealer to use in a commercial, and he's willing to offer it for free. But only on the condition that the dealer signs a contract to produce and air the ...

Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still having trouble seeing the practical value in scripts, this post just may sway you. Frederick ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Meat & Livestock Australia's (MLA) famed Australia Day ad hasn't even been created yet but it's already causing controversy. It seems the mooted script for one of the most infamous adverts in the ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Almost 38 years after the most famous ad in the world aired, director Ridley Scott has revealed his first reaction to Apple’s 1984 ad script … Like Philip Elmer-DeWitt, I didn’t think there was any ...