YouTube appears to be running an experiment on TVs. This test removes the top row of “most relevant” in the Subscriptions ...

YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube explains that the reason for this test is that it says viewers often opt-in for “all” notifications and tend to ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube is running a new experiment that adds two additional capabilities to the Shorts Remix menu: "Reimagine" and "Add ...

Google says that it is now testing a new “conversational AI” tool on its TV apps for YouTube, enabling new features if you ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...