Did someone say, "New secret menu drinks?" ...

Starbucks is launching a major change to its loyalty program on Tuesday. Here's a look at what customers can expect. (AP Photo) ...

Fans using the Starbucks app on Tuesday, March 10, learned whether they were Green, Gold or Reserve members ...

Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are ...

Starbucks revamped Rewards with Green, Gold, and Reserve tiers, a new 60-star redemption option, Free Mod Mondays, and ...

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

Starbucks seems determined to annoy its fan base on a regular base, and the latest change to its reward program isn't bucking ...

Starbucks is making some major changes to its rewards program starting next month, and customers are not happy about the changes. The changes include the introduction of new member levels, changes to ...

More details have been revealed about specific welcome and long-term perks. For example, Reserve members — the highest tier — will be the first to receive access to Starbucks’ new online merchandise ...

Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday. The update changes how ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...