Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Amazon Ads and SiriusXM Media have “forged a strategic programmatic audio advertising integration” designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

SiriusXM is leveraging Amazon Ads to facilitate programmatic access to the satellite broadcaster’s digital audio inventory, enabling advertisers to pair Amazon’s first-party shopping, browsing, and ...

SEATTLE--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Amazon Ads and SiriusXM Media this morning announced a deal enabling advertisers to reach 160 million monthly subscribers to SiriusXM's portfolio -- including Pandora and SoundCloud U.S -- via ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP SEATTLE--(BUSINESS WIRE)-- Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new ...