The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

Q4 2025 Management View CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we ...

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... Over the last five years, programmatic predictions have ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON—As ...