In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following ...

This increase in demand is due to Australian buyers continuing to value the precision, efficiency, and effectiveness of transactions that programmatic trading provides to DOOH, along with its ability ...

Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech ...

Programmatic advertising player OpenX, and ExchangeWire, have released a new research report named ‘The State of Programmatic in JAPAC – 2021’. It examines the India, Australia, Indonesia and Japan ...