For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Creating a scalable lead generation system can help your small business grow quickly, converting leads into customers and driving new business consistently.

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

Dux-Soup has released its latest B2B Lead Generation Report 2026.London, England, United Kingdom, February 24, 2026 -- Dux-Soup has released ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...

Demand generation is how marketers generate leads and get them ready to convert. A focus on lead quality is key when it comes to creating demand and generating the leads you'd like to ultimately send ...