Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and accurate metrics to make key decisions on advertising, content, and performance.
There are well over 20,000 to 200,000+ true-crime podcasts in existence, with the industry expanding rapidly due to high ...
Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.
People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...
Americans are listening to more business and finance podcasts, with downloads and streams up 78% week-over-week since the COVID-19 pandemic began, iHeartMedia reports. This surging level of interest ...
Podcasts have taken the world by storm. These episodic audio projects are highly effective ways to get your ideas out into the world—and great ones can even become films, TV shows, or books. But with ...
“I struggle to find a single example of a podcast company that’s been acquired in the past few years that has thrived under its new ownership.” March 11, 2020: The staff at our podcast company, ...