Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.
The Edison Research numbers are in, and they're impossible to ignore. Podcasts have passed radio. The question now is whether ...
After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.
Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. I’m going to start by presenting two sets of facts that directly ...
Lauren is the founder of Tink Media and writes two podcast newsletters, Podcast the Newsletter and Podcast Marketing Magic. Her podcast discovery podcast is called Feed the Queue. Lauren has been ...
Cumulus Media’s latest Podcast Download report may show YouTube driving podcast discovery, but radio is the one perfectly positioned to capture meaningful growth with a diverse wave of newcomers and ...
“Call Her Daddy” host Alex Cooper moved her videos from Spotify to YouTube — and ramped up the podcasting arms race Once solely audio, podcasts now beckon with ...
Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...
After years of exponential growth and multimillion-dollar dealmaking, podcasting is beginning to feel the crunch faced by other tech industries that grew rapidly during the earlier stages of the ...
Whether you’re drawn to the thematic storytelling of “This American Life,” the true crime chemistry of “Wine & Crime,” or the educational deep-dives of “Radiolab,” a podcast’s format defines its ...
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