First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

When was the last time you were in an elevator with someone else who didn’t know you? In 2021, the answer to that question is likely, “Not in the last year.” However, the need to have a professional ...

Everyone needs an elevator pitch. When you’re looking for a new job, you can use it to inform employers and recruiters about yourself, or to make a connection at a networking event. When you’re ...

“What do you do?” Whether you’re looking for a new job or new connections, or just chatting with neighbors at a local block party, it’s the one question that can leave you stumbling if you don’t have ...

Your elevator pitch -- that time-crunched snapshot of your business or profession -- offers you a powerful opportunity to present yourself to potential customers or investors. The pitch's 30-to ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

An icon in the shape of a lightning bolt. Impact Link When most people hear the term 'elevator pitch,' they think they have at least 30 seconds, maybe more, to showcase who they are and what they do.

The problem with even a flawless elevator pitch is that it’s all talk. It’s far more effective is to show rather than tell a customer about your product. Here’s a real-life example, from a reader, ...