I was hypothesizing about engagement recently, reminiscing about one of my previous titles as Engagement Architect, and came up with a simple way of looking at how to define the term (at least I think ...

The numbers paint a clear picture: We have a fundamental bottom-line problem with engagement. A report published by Gallup in late 2017 found that the problem is pervasive and global. In fact, ...

After years of mulling concepts like attentiveness, involvement, and engagement as a means of measuring the impact media buys have on advertising effectiveness, Madison Avenue is officially embracing ...