Walmart says the new systems are not designed for surge or individualized pricing, but their capabilities arrive at a moment when lawmakers are moving to restrict ...

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A recent report from Consumer Reports found that some retailers experimented with artificial intelligence that could change prices for the same item depending on factors like demand or consumer data.

Instacart operator Maplebear Inc. said today it’s going to cancel a controversial experiment that used artificial intelligence to show different prices for different products to some consumers. The ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

A new bill would prohibit changing prices within a 24-hour period.

From supermarkets to hardware stores, bottle shops to pharmacists, paper price labels are being ditched for digital ones. These unobtrusive e-ink screens may seem unimportant, but they could have ...