One of the strangest paradoxes of Western philosophy, is that it's difficult (some say impossible) to "prove" that reality exists. What you (or anyone) may call "reality," is really just the sum total ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

David Lloyd Shepard has announced the release of his new book, The New PSYCHOLOGY: A Unified Field of Brain, Mind, Behavior, Perception, Culture, and Life... These are the bits and pieces that make up ...

Some of the visual information our brains receive is potentially misleading. New research on fruit flies demonstrates how even a simple brain can filter out such misinformation, hinting at how our own ...

Recent research suggests that the psychological consequences of being in a disadvantaged position in society may stimulate appetite and increase eating regardless of one's ability to access healthier ...

Perception is reality, the saying goes. That may be even more true for law firms these days than some other businesses given the weight perceived status and money are given by the industry. But some ...

Perception Pulse allows companies to see the derived importance of various perception attributes, defined as product and company features that influence loyalty behavior and purchasing decisions.

Our self-perceptions are often instilled in us before we have a say in them. Learning to change how we see ourselves helps us find our hidden strengths, or improve weaknesses we didn't know we had, to ...

Ovarian cancer is the deadliest of all gynecological malignancies, making it a major public health concern. Major global research finding highlighted a low level of ovarian cancer knowledge and ...