For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Generating high-quality leads isn’t easy, but it’s one ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...