Algorithms shape our lives and steal our focus. Rituals can help us not only regain control of our attention; they're also a ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

Unplugging doesn't mean going off grid. It means refusing to let an algorithm decide: That decision must be reclaimed consciously. This week is about regaining mental sovereignty. Turn off non ...

James Taylor, CEO, Particular Audience, looks at how to harness algorithmic attention so that retailers can ensure product discovery.