Chief Marketer

Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch

A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more ...
Food

Blue Apron: ‘Asset-light’ model, layoffs lay the groundwork for return to profitability in a year

Meal kit pioneer Blue Apron expects to return to profitability by the second quarter of next year after a post-pandemic decline in demand caused its revenue and margins to tumble – pushing it to adopt ...
MediaPost

Blue Apron Moves Beyond Subscription Model With Brand Relaunch

Blue Apron helped popularize the meal kit subscription model following its launch back in 2013. Now the brand is looking to shed the subscription association. Blue Apron’s extensive revamp moves it ...
Nasdaq

Blue Apron Announces Closing of Transaction with FreshRealm to Execute Its Asset-Light Model and Focus on Its Direct-to-Consumer Business

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) closed its previously announced transaction with FreshRealm. Under the definitive agreements entered into today, Blue Apron transferred its ...
Nasdaq

Blue Apron Shares Business Update Following Its Recent Shift to an Asset-Light Model

Company Expects to Achieve Adjusted EBITDA Profitability in the Second Quarter of 2024; Plans to Release Second Quarter 2023 Earnings on August 9, 2023 NEW YORK--(BUSINESS WIRE)-- Today, Blue Apron ...
Retail Dive

Blue Apron sells fulfillment centers in shift to asset-light model

Parting with its operational infrastructure will help Blue Apron’s efforts to reach profitability and focus on its core direct-to-consumer business, according to the news release. The company posted a ...
Supermarket News

Wonder-owned Blue Apron shakes up the meal kit model

The basic meal kit model has not changed much since it first emerged in the early 2010s. Customers sign up for a subscription, choose their meals, and get a box of ingredients on their doorstep every ...
The Business Journals

Blue Apron revamps recipe with 'asset-light' model for profitability

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company plans to continue ...
Seattle Times

Blue Apron nixes subscription model for meal kits

(Bloomberg) — Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or little preparation, as it caters to shifting consumer ...
Seeking Alpha

Blue Apron skyrockets 71% after paying off debt, shifting to asset-light model

Blue Apron (NYSE:APRN) popped in mid-day trading on Friday after closing on its previously announced transaction with FreshRealm and announced that it has shifted to an asset-light model. Looking ...
Business Wire

Blue Apron Shares Business Update Following Its Recent Shift to an Asset-Light Model

NEW YORK--(BUSINESS WIRE)--Today, Blue Apron (NYSE: APRN) shared a business update following the previously announced closing of the transaction with FreshRealm on June 9, 2023. With the closing of ...