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Apple Is Finally Making Cheap Computers

The $599 MacBook Neo is the company’s first true budget product. Why now?
Apple Inc updated its two main laptop computer lines, adding faster processors to the MacBook Air and MacBook Pro and raising prices amid an industrywide memory crunch.
Apple unveiled the MacBook Neo, a $599 laptop that represents the most aggressive price-to-performance play in the history of the Mac.
Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.
Apple introduces new MacBook Pro and Air models with faster M5 chips, increased prices, and upgraded storage options.